Tag Archives: social

Are your leaders leading in your online community?

Your leaders should be using your internal platform. Fact.
Too many times do we hear of business leaders not engaging on internal collaboration platforms such as Yammer, Jive and Chatter., often citing reasons such as , “I just don’t have time, I’m too busy”, or “I don’t do Facebook!”

REALLY??? They’re completely missing the point.

How else are they supposed to keep up with what’s really going on around their business?
We’re not talking word of mouth from some middle manager who wants to make sure their team looks good. We’re talking the real talk that employees are probably saying at the water cooler already, or in a private Facebook group, but they’re not hearing.

How else are they going to begin engaging with staff around issues that affect the workforce?
Staff are likely going to use the platform to voice concern over issues that affect the way they work, whether it’s the need for a new printer, or debate around a long term service award, or the latest changes in products. Ongoing conversations often start here and their presence is needed.

How else are they going to be able show the rest of the business how transparent they’re being?
The opportunity to show staff the work that they do in keeping the business running, the meetings they’re having, efforts to improve things, challenges they’re facing. This can all encourage debate and problem solving. I would hazard a guess it’s not happening right now.

How else are they going to gauge immediate opinion on key debates?
Real time response to key issues and news releases. Announcing that you’re introducing a good long term service award – post it on your community and see the responses that come in. Removing another benefit? Do the same and watch the debate.

Where else can a 2 second action, such as liking a post, have such an empowering effect on the recipient?
If you see a post you like, then Like it. The effect it can have on one of your employees to know that you read it, and you liked it, if nothing else, it will make them feel they are being heard and have the confidence to post again. Then imagine the potential when they actually begin engaging in conversation there too.

How else are they going to convince people that this new fangled community thing isn’t just a shiny new toy that the grown ups are given to the kids to play with. It’s an insanely valuable tool that will be used to engage, share, collaborate and be open with everyone across the WHOLE business.

Now, what were you saying about not having enough time to do this?
Surely this is just too important for you not to be on there?