Let’s face it, without your members your community would basically be like you sitting in a darkened room talking to yourself. Pulling members in, getting them engaged and then keeping them engaged is tantamount to the success of your Community and ultimately one of the crucial aspects of your role as a Community Manager. As your customers become engaged and (hopefully) super-engaged, something you should look to do is help raise their profile and try find ways to bring them into the spotlight. They’re already doing this by being who they are and engaging the way they do within the Community itself, but there are a few things you could consider to really build on the partnership you’re nurturing and help promote the brilliant people that they are. Here’s some suggestions:
Get them on your blog. If you have a blog why not run a monthly spotlight feature, a Q&A or Case Study done in collaboration with one of your leading influencers? It’s a great way to get their name out there but also to get insights, for both yourself and your members (and even the wider public audience if your blog is public), into what value they’re both gaining and generating in your Community. We’ve started a monthly series where we feature some of our most influential members and they give some great insight into their business and use of our products but also into how they approach Community. You can see some of them here.
Follow them on appropriate Social Channels. If you’re not following your members on Twitter then you should be. It gives you the opportunity to get to know your members even more, but also enables you to share the great content that they’re contributing to the wider world. I have a list in Twitter with members from my Community in and I LOVE to read what they’re doing outside of our Community world. They also produce some great content and share some awesome features from people you might not normally see.
Pull them into conversations where you feel they might be able to provide value. If one of your members posts a question that you know, or think, one of your top members would have an opinion on, or some advice or experience to share, then make sure you @mention them and bring them in. You can do this both inside your Community but also in the wider social sphere, assuming you took care of number 2!
Do you look to spotlight any of your members and help to raise their profile? Any other tips and suggestions? Let us know in the comments.